After a 12th edition that set a public record, with more than 2,300 accredited and quorum more than 90% in activities, the convention that consolidated itself as the main cinematographic meeting in Latin America takes a natural step in its trajectory. Gains a new address to house the heart of business and industry debates: Events C3 Space, inside Center 3 Shopping, newly opened less than 100 meters from the National Assembly.
Close, but with much more space
O Cine Marquise, in the National Assembly, it follows as a home of presentations of distributors, opening ceremony and training workshops. . After all, it is difficult to imagine a more symbolic place to present the line-up of the second half of Brazilian cinema than one of the most traditional rooms on Avenida Paulista. The crossing between one space and another remains that short walk, which usually yields both a corridor meeting and any formal panel.
What changes in Center 3
This is where the most significant news of the issue lives. No Events C3 Space, the business fair gains breath, literally more square meters, to receive the brands that technologically support the operation of the brazilian exhibitor park: from projectors and screens to box office systems, from pumponiere inputs to automation solutions. In 2025 there were 26 exhibitors presenting novelties. For 2026, the expectation is of a more robust fair, with more comfortable circulation and expanded demonstration areas.
But perhaps the most symbolic change is the arrival of a new auditorium, which begins to host panels, lectures and debates. . EXPOCINE 2026 repositions itself as an even more event multi-content: next to the traditional fair, the new auditorium allows a more ambitious parallel schedule, with more hours of debate, more guests and, hopefully, more room for the conversations that the sector needs to have. The regulation of streaming, the internationalization of Brazilian cinema, accessibility, fighting piracy and the future of the experience in the room were based on 2025. In 2026, these debates gained a suitable architecture.
Why Does It Matter?
Changing the address of a consolidated event has symbolic cost, and any organizer knows it. If EXPOCINE has chosen to make this turn now, it is because the sector is at another time. The Brazilian cinema lives a cycle of international relevance that we have not seen in decades, with productions occupying festivals, awards and the imaginary of the public again. The exhibition market, after difficult years, gives consistent signs of recovery. And a convention that brings together those who decide the direction of this market needs space to grow together.
The bet on the National Assembly and Center 3 Shopping axis maintains what has always worked: the possibility of doing an entire event on foot, without losing a meeting because of traffic, without needing an application between one session and another.
Schedule yourself.
📅 29 September to 2 October 2026
📍 Cine Marquise (National set): opening, distributors and workshops
📍 Events C3 Space (Center 3 Shopping): business fair, panels and lectures in the new auditorium
The EXPOCINE you know is evolving. The address changes, the spirit remains, and in 2026, with much more place for the film industry to meet.
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