In 2026, the Brazilian exhibition market reached a milestone relevant to the audiovisual sector: the national box office surpassed the brand of R$ 1 billion, according to Ancine data, configuring the best performance since the pre-pandemic period. The result, driven by large-scale releases as The Devil Dresses Prada 2 and Michael., consolidates the trajectory of recovery observed in the last cycles and repositions cinema as one of the main cultural consumption fronts of the country.
Given this scenario, the role of EXPOCINE as the main discussion forum of the film market in Latin America. Over twelve editions, the convention was established as the reference environment for the technical and strategic debate on exhibition, distribution and box office, bringing together leaders of majors, displayers, suppliers, agencies and press specialized in an agenda dedicated to analyzing the direction of the sector.
The centrality of the theme in the event's programming is not circumstantial. In the 2025 edition, box office strategies occupied a prominent position in front of content, with panels such as Majors' Big Decisions, which brought together executives from the main distributors to discuss launch windows, line-up curation and commercial rationality behind each premiere; and "More Value, More Public: What is the experience that transforms customers into fans in love with cinema?", which deepened the debate on the experience in the room as a vector of loyalty and construction of recurrent public. Together, the meetings translated the editorial approach of EXPOCINE: integrating the perspective of those who distribute and those who exhibit in the same discussion plan.
EXPOCINE is this space - and, in 2026, the theme of box office returns to the agenda with the depth that the moment requires. The analysis of the recent market performance, its implications for the second semester and the strategies that will guide the next cycles will be among the central axes of the next edition. For professionals who want to understand, with rigor and first-hand, the dynamics that move the film market, EXPOCINE is the appropriate environment.
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