Expocine23, the largest event in Latin America's film market, could not help but rely on state-of-the-art technology in the Cinonic Room at Cine Marquise, where Decupa Expocine will take place, opening and closing ceremonies, presentations by distributors and unpublished screenings of films. The event will take place between October 3 and 6 in São Paulo.
The space in question, with 370 seats, counts on the sponsorship of the laser projection company, Cinionic, naming the room. The company will also be responsible for the projection of films and presentations in the event with the leading line in laser projection, Barco Series 4. For this purpose, the Cinionic Barco SP4K-15C will be used, already responsible for exhibits at the Cine Marquise, with more vibrant colors, better resolution and uniformity of images, ensuring excellence in programming. The projection of the Spcine Room will also be the responsibility of the company, with the SP2K-7 laser Barco.
"Cinionic, along with the Barco, has a long history in Latin America," he said. Wim Buyens, CEO of Cinionic. "Events like Expocine gather the industry to celebrate the longevity of film experience and show the innovations and content that will drive the next era of cinema. With Cinionic's laser projection feeding the programming of the Cinonic Room throughout the week, the audience will be able to enjoy the studio contents in the way it was designed to be seen - with consistently bright and high-quality images on screen," he concluded.
The sound is in the hands of Dolby, with the exquisite Dolby Atmos, which offers the best immersive experience of cinema, involving viewers in a sound dome. In the case of the installation provided at Expocine23, there are 48 audio output channels, including 16 sound boxes positioned on the ceiling.
Still considered new to the market, Dolby Atmos has been gaining more and more Hollywood fans, with most of the films being mixed in format, leading the viewer to a new level of experience. Experience this felt by the viewer inside the room, a differential for the displayers, who will be able to see closely the sound impact of Dolby Atmos during the Expocine.
"Expocine offers the possibility for local studios to present materials similar to Hollywood, where, in addition to the advantages presented by the Dolby Atmos sound system, Cine Marquise uses 100% digital audio, with processor, amplifier and sound boxes manufactured by Dolby, ensuring as much fidelity as possible and allowing viewers to enjoy the films with greater precision and detail, resulting in an unparalleled experience," he said. Luciano Taffetani, senior sales manager and film partnerships at Dolby Latin America.
The Cinonic Room screen was imported by Harkness, a leading company in the segment. The model used is the Clarus XC, pearled and recognized for improving light, ensuring better distribution of it. With this, the colors get even brighter and the image gets sharper.
The company responsible for integrating all these equipment and operating the projection booth throughout the event, ensuring harmony between sound, projection and image and perfect unfolding of every detail of the programming, will be Kelonik, a European integrator with more than 40 years of performance in the market.
With a team of technical and professional experts experienced in events, the company is prepared to overcome the common challenges in this type of event, ensuring "maturity, experience and tranquility to go through any obstacles that may happen during the event days," he said. Joan Gratacos, general manager of Kelonik in Brazil.
And even better to be able to show all the state-of-the-art expertise regarding the technology and operation of cinema services during such a relevant event in the film industry.
"We understand it to be the biggest event in our sector in America. We want to collaborate as best we can, year by year the event is professionalizing. We have this partnership and we are proud to take the best possible service. We learn a lot like Expocine too, it's a school, not just business. This is an event in which the news is shown, where everything is shown firsthand, as if it had just come out of the oven, for us also is the time to show our products and services. It is a very important event, the success of one is the success of all, as well as failure, so it is necessary complicity," the executive concluded.
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