Expocine, in partnership with Revista Exhibidore, presents a summary with some of the main headlines of the film market of April.
The union between all links: studios and displayers discuss ways of cooperation to meet new demands
CinemaCon opened its programming with an agenda aimed at discussing the international market, called International Day. The discussion, which brought together exhibition executives and also studio executives, revolved around strategies to bring the audience closer to the dark rooms, meeting their new demands.
Although they are gaining more and more space within the film industry, a survey made by the Portal Shower shows that women are still underrepresented. Analyzing the 20 national films with the highest public and income in each of the years, from 2019 to 2023, only 20.9% of those who directed the films were women. Check out the analysis and interviews with Barbara Sturm, Susana Garcia, Juliana Funaro and Veronica Debom.
At the beginning of the month he went on "A Family Happy", a long national that brings Grazi Massafera and Reynaldo Gianecchini in a mixture of suspense with drama and terror. The Portal Exhibition spoke with director José Eduardo Belmonte and producers Juliana Funaro and René Sampaio, Barry Company, who talked about the launch and also about the future of the company.
Biggest investment in his history, Diamond Films presents "Civil War" and the strong launch campaign
"Civil War" went on the air in Brazil and public expectations created a strong hype around its launch. Diamond Films Brasil, however, understands that it is possible to enhance - and much - the reach of this production, investing in new digital media techniques. The Portal Exhibition was in the booth for film owners and programmers who presented the film and its detailed campaign.
H2O Films presents new team professionals and details of "Rising That's Rock'n'Roll"
In mid-April, the H2O Films event was held to present the details of its next release, the film "Augmente Que É Rock'n'Roll", which premiered on April 25 at the theaters. Great news has also been announced, as new names of the distributor's team.
"Potential to become a franchise": Universal presents "The Double" and excites displayers
If the first impression is the one that remains, we already have a date set for the next success of the Brazilian box office. The "Dublê" (Universal) arrives at the cinemas on May 2 and expectations are the best possible. The production starring Ryan Gosling and Emily Blunt won the showoffs in a performance promoted by Universal in mid-April.
Animators with "Mallandro - The Wrong That Worked" and "Exchanged Holidays"
Over the next few weeks, Downtown Films and Paris Movies will lead to the big screen two more important national releases. Distributors held an event at Cinépolis JK Iguatemi that brought together exhibiters and programmers from various parts of Brazil to accompany exclusively "Exchanged Holidays" and "Mallander - The Wrong One That Worked Right", which will be put on display respectively on May 2 and June 6.
Oscar announces that films should debut in more territories to be eligible
The 97th edition of the Oscar is already scheduled and will take place on March 2, 2025, but shortly after the ceremony of 2024 ended, the council of the Academy of Arts and Cinematographic Sciences announced new awards rules. The largest of them is in how many territories the eligible films will need to be displayed.
After much struggle and insistence by the exhibitionists and entities representing professionals in the sector, cinemas are very close to returning to the Emergency Resumption Program of the Event Sector (PERSE). The partial conquest came after the plenary of the House of Representatives passed the bill on the new rules of PERSE. With a limit of R$ 15 billion per year until December 2026, the text includes 30 sectors - including cinemas - and now goes to the Senate.
Banijay Studios opens the largest independent audiovisual production complex in Latin America
Banijay inaugurated Banijay Studios in Brazil, the largest independent audiovisual production complex in Latin America. The space, with more than 60,000 m2, also stands out for the timing of the promising moment of the Brazilian market.
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