The recovery of Brazilian cinema won a new chapter at the end of July: the debut of "Spiderman: A New Day" generated the best box office weekend in the country in 36 months, and reinforces a year also moved by other successes such as: "Obsession" and "Devil Dress Prada 2". The theme will be on the agenda of the panels and lectures of Expocine 2026, the largest cinema and audiovisual market in Latin America.
"Spiderman: A New Day" premiered in Brazil on Wednesday, July 29, and already on the first day sold more than 1 million tickets, earning R$ 23.5 million in 24 hours. The following weekend, the film won R$ 102.65 million, surpassing the R$ 101,3 million "Avengers: Ultimate" (2019) and becoming the biggest weekend opening in the history of the country. There were 5.22 million viewers in the period, the best result in 36 months, that is, the best film weekend in Brazil in 3 years. The result represents a growth of 32.8% in relation to the debut of "Spider-Man: No Return Home" (2021).
The good time is not exclusive to blockbusters only. "Obsession", produced with about $750,000, has already exceeded $426 million in world box office, becoming the greatest success in Focus Features history and the most profitable horror film ever made with a budget of less than $1 million, the first original terror to go from $400 million in more than two decades, since M's "Sinals". Night Shyamalan.
"The Devil Dresses Prada 2" also supported the strong year: he led the Brazilian box office in his debut, with R $ 55 million in the weekend, and gathered nearly 7 million viewers in the country's cinemas over 13 weeks on the show, before arriving at Disney+. In the American market, the opening was $77 million, the film took only 9 days to overcome the total world box office of the first film (2006), reaching $433.2 million at the end of the second week.
In the accumulated 2026, the Brazilian market totals R$ 1.67 billion in income and 76.7 million spectators by the end of July, a 10% increase in income and 3% in public over the same period of 2025, according to the B Box Office Brazil Film.
It is this kind of result, global blockbuster, independent phenomenon and growing nostalgia sequence at the same time, which will be the stage of debate at Expocine 2026. The paneling and lectures of the event will discuss what lies behind these numbers: marketing and launch strategies, and the paths that displayers, distributors and producers can follow to reproduce this kind of success in the coming years.
The Expocine 2026 takes place from September 29 to October 2, in São Paulo, with two addresses separated only by the width of Avenida Paulista: the Espaço Center 3 de Eventos (Avenida Paulista, 2064), which receives the business fair and strategic panels, and the Cine Marquise (Avenida Paulista, 2073, Conjunto Nacional), with the presentations of pipeline of distributors and training workshops. Credentials are already on sale, in limited number, in three categories: STANDARD, with access to the business fair; FORUM, with access to the business fair, panels, lectures and workshops, as well as a certificate of participation; and PREMIUM, which adds business fair, panels, lectures, workshops, parties and cocktails of the event and exclusive access to presentations of distributors and studios, exclusive to professionals from the Exhibition sector.
Registrations can be made by Symple.
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