Expocine, in partnership with Revista Exhibidore, presents a summary with some of the main headlines of the film market of June.
Anxiety was high, boredom passed away from the cinemas of Brazil, many productions were certainly jealous and "Divertida Mind 2" (Disney) had no shame when coming dominating the dark rooms of the whole country. Pixar's new animation fulfilled - and even exceeded - expectations and, with an explosive debut, became the second largest opening in Brazilian cinemas' history by taking 4.5 million viewers ahead of the screens, behind only "Avengers: Ultimate" (2019), which sold 5.5 million tickets at the time.
In an event held in Rio de Janeiro on June 19, Brazilian Cinema Day, President Lula (PT) signed the decree that regulates the screen quota in Brazilian cinemas. In addition to the re-creation of the project that strengthens Brazilian films, and was out of use since the end of 2021, MinC (Ministry of Culture) announced a series of measures such as an investment of R $ 1.6 billion for the audiovisual sector. In addition to Lula, the ceremony was also attended by Minister Margareth Menezes, the Secretary of Audiovisual (SAV), Joelma Gonzaga, and the Director-President of the National Cinema Agency (Ancine), Alex Braga, among others.
Opening our on-site coverage in Rio2C 2024, on June 5th the video on demand - through streaming platforms - was also one of the responsible for opening the second day of the event. The panel "The Regulation of Video Under Demand (VoD) in Brazil: Challenges and Impacts on the Audiovisual Industry" gathered important names of industry in the sector and politics, which presented points within the two Bill Projects that are circulating at the moment: the 8889/2017 and the 2331/2022.
Winter Show closes its 15th edition with optimism and diversity of content
On June 6, the 15th edition of the Winter Show was closed, with more than 15 players from the Brazilian market showing their contents to more than 500 visitors to the event. On this last day, marked by the diversity of content and players, the public had access to the bets that should move cinemas in the coming months and leverage the industry, passing by popular and independent national films, as well as international cults, from outside the Hollywood axis and, of course, blockbusters.
Barco and Santa Clara close partnership for projector rentals
Two major players from the Brazilian film market, Barco and Santa Clara Poltronas, have closed a partnership for a new projector rental program for Brazilian cinemas, with the first company being responsible for supplying the equipment, while the second one is responsible for financing, installation and maintenance. Economically speaking, rent becomes a much more viable option for displayers and, therefore, companies have seen a great market opportunity to fill a "lacuna".
One of the great names that works in Brazil's film production, Glaucia Camargos is one of the responsible for having taken important films to the telonas and also to the screens in recent decades. And at this time of a new resumption of the Brazilian audiovisual, the producer talked to the Portal Exhibition and passed her opinion on the current and future of the sector.
National films with LGBTQIAP+ theme gain space in the country's cinemas with humanization message
June 28th is known as the International Pride Day LGBT and therefore the month is called the Pride Month. Taking advantage of the date, but without reducing the struggles and demands of the population to just one month in the year, 13 Feelings (Vitrine Movies) made its debut on June 13 and Everything You Could Be (Vitrine Movies) arrives at the cinemas on the 20th by the Vitrine Petrobras Session. The Portal Exhibition talked to the team of the two films that highlighted the normalization and humanization messages of LGBTQIAP+ bodies, which have feelings, experiences and difficulties like any other person.
Showers get carried away, thrill and applaud "Fun Mind 2": "Heaven is the limit"
It's been almost a decade since Fun Mind (2015) came on board to make us laugh, thrill us and teach us how to deal with our feelings. Since then, animation has become a world classic, hailed by audiences of all ages. And if it depends on Fun Mind 2 (Disney), which premieres on June 20, we will have another film capable of repeating - and even amplifying - the sensations and merits of its predecessor.
From July 1, the Cinépolis multinational cinema network will have a new president in Brazil. After two years of being president of the network in Indonesia, Pablo Billard arrives to occupy the position that will be left by Luiz Gonzaga de Luca. In an exclusive interview with Portal Exhibidore, the executive spoke about his experience in the Asian market and also about his ideas for the new moment in his career, now running Brazilian cinemas.
Industry Veteran, Sueli Tanaca takes over the commercial direction of O2 Play
Known and dear in the industry, Sueli Tanaca made her new position on O2 Play official during this year's Winter Show, she now takes over as Commercial Director at the distributor, being responsible for promoting the releases in the cinemas and expanding the company's capillarity.
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