Expocine, in partnership with Revista Exhibidore, presents a summary with some of the main headlines of the film market of July.
Fun Mind 2 (Disney) does not tire of beating records and apparently, at least in Brazil, there will be no brand left to be beaten by Pixar's emotions. With more than 800,000 tickets sold during the weekend, the animation reached a total audience of 19.97 million by the end of Sunday and became the largest public of all time in Brazil. In addition, the film that already occupied the highest income station, surpassed the mark of R $ 400 million.
Even in a challenging scenario, Brazil loses only 5% of public in the first half of the year
Since the end of last year, the market was already aware that 2024 would be a more complicated year for displayers, as many productions this year needed to be postponed to 2025 because of joint strikes that stopped the industry for months. Even with the absence of so many blockbusters, however, it is possible to be optimistic about the result of the box office in Brazil, since the public fell only 5.4% in the first half of 2024, compared to the same period last year.
A survey by the Itaú Cultural Observatory Data Panel pointed out that the creative economy in Brazil recorded an important growth in 2023. While in other areas the increase was 2%, the creative sector experienced a 4% expansion in job supply. The segments that contributed most were fashion, craft activities, publishing industry, audiovisual production, music, software development, digital games and technology services.
The indicative classification of films is a slightly cloudy theme in the audiovisual sector. Not because there are disagreements, but because many links of industry - and also of society - do not fully understand their practical application and the reasons for their existence. It turns out that, in fact, it is not very complex to assimilate, simply understanding the reason for being defined by the government, why there are six different classifications, among other important issues. To understand its concepts, execution and the reason for its application, The Portal Exhibition interviewed Eduardo Nepomuceno, general coordinator at the National Department of Justice, arm of the Ministry of Justice.
Forum Spcine grows 75% in public and is enshrined in the audiovisual agenda of the city
With the theme "Fomenting Diversity and Excellence in the Brazilian Audiovisual Industry", the 3rd Spine Forum took place between June 26 and 28, 2024, at the Brazilian Cinemateca, already consecrating itself in the audiovisual agenda of the city, with a growth of 75% in public compared to the previous year. With more than 3.5 thousand face-to-face spectators, more than 30 activities were developed, among panels, debates, mentoring, among others.
Brazilian Academy of Cinema announces the finalists of the Grand Othello Prize
The Brazilian Academy of Cinema released on July 5th the finalists' list to the Grand Othello Award, starting the biggest award in the national audiovisual sector, which this year honors Cinema Novo. The ceremony is confirmed for August 28, in the City of Arts, Rio de Janeiro, with live broadcast throughout the country by Canal Brasil and Youtube of the Academy. The films with the highest number of nominations are Mussum, The Filmis (Downtown/Paris) and The Flight Kidnapping 375 (Disney), both finalists in 12 categories.
Brazil has just won a new audiovisual distributor focused on independent productions. Founded by Daniel Pech and Felipe Lopes, Portrato Filmes arrives at the market already loaded with four awards and acclaimed by international critics, who are expected to reach national cinemas in 2024, and will focus on long independents with authorial profile.
The Focus Project in the Hollow, with the support of the Conscious Group, has transformed the lives of young people in the community of Carapicuíba. Recently, these new talents had the opportunity to present their short films in a special session at the Cine Embu Group of the Arts, marking an unforgettable moment for all involved. Started at the end of the pandemic and approved through the PROAC incentive law, the Focus Project in the Oca has as its mission to provide young people with the basic tools for the production of audiovisual content.
International producer January Studios reaches the national market with Brazilian partners
Focusing on the production of content for cinema and television, international producer Janeiro Studios arrives in Brazil with two offices in Rio de Janeiro. The partners in the new venture that promises to be a "giant movement for the Brazilian audiovisual market" are producer Koby Gal Raday, responsible for the Fauda and Your Honor series, and Brazilians Ilda Santiago (Rio Station and Festival Group) and Mayra Faour Auad (Mymma Entertainment), as well as German Beta Film, one of Europe's largest audiovisual powers.
Fun Mind 2 (Disney) definitely won the number one film post of 2024. Week after week, the animation accumulates new records and, among the achievements already achieved, the production has already become the biggest box office in Pixar's history and also placed itself as the fourth most sold movie in Brazilian film history. In addition, the first days of Fun Mind 2 exhibition have increased the billing of Brazilian malls by more than 10%.
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