POSSIBILITY OF PERSE REVOGATION IS A CONCERNING POINT BETWEEN EXHIBITORS
In 2021, the Emergency Program for Resumption of the Event Sector (PERSE) was created through Law 14.148/21, authored by Felipe Carreras (PSB-PE). With a 60-month validity, the program aimed to mitigate the effects of the pandemic in the event sector, including cinemas, mainly with full reduction of federal taxes, such as IRPJ, CSLL, PIS and Cofins, besides the possibility of debt renegotiations. The measure, however, began to gradually revoke, complicating many displayers from all over Brazil.
"My sister and I" is the first national film to last two million viewers since 2019.
Directed by Susana Garcia, the comedy My Sister and I (Downtown/Paris) has become the first national film to reach two million viewers since 2019. Protagonized by Ingrid Guimarães and Tatá Werneck, the film was released on Thursday last year and, with excellent support, has been breaking taboos that plagued the national industry since the start of the global health crisis.
Rather, just a container to eat popcorn in the cinemas; today, a personalized, collectible and used article not only as ornament, but sometimes also as organizer for homemade objects. From a few years ago, the popcorn buckets went through an interesting rebranding, so that it evolved from a simple container to a luxury article that pleases fans and assists in the revenue of the displayers.
SPCINE ANNOUNCES NAME OF LYARA OLIVEIRA AS PRESIDENT
Lyara Oliveira, PhD in Audiovisual Media and Processes from the University of São Paulo and audiovisual professional for more than 20 years, will be the new president of Spcine, a position that was, since February 2021, occupied by Viviane Ferreira, who leaves the company to dedicate herself to the career of filmmaker from March. The inauguration ceremony of Lyara Oliveira took place last Wednesday (27), in the center of São Paulo.
STEREOTIPATION OF TRANSMINE PERSONS IN THE BRAZILIAN AUDIOVISUAL, BUT REPRESENTATIVETY STILL IS LOW
Historically, the representation of trans people in audiovisual is placed under an angle of rejection and suffering. Trans people assume roles in which their main personality trait is their gender identity and trans-transvestite women, for example, are relegated to secondary roles or linked to prostitution. This stereotype ends up reinforcing a collective imagination that relegates trans people to the margins of society, but the scenario is changing.
ANCIEN AND CULTURE MINISTRY ANOUNCER NEW INVESTMENT OF R $ 180 MILLION
In February, the Ministry of Culture and Ancine announced the launch of two Public Calls to enhance the commercial and artistic performance of independent Brazilian producers. In all, R$ 180 million will be allocated from the Audiovisual Sector Fund (FSA) in the production of new Brazilian films.
INCOME OF THE SINDICATES CONSAGRATED "OPENHEIMER" AS THE MAIN POSSIBILITY TO OSCAR
The last weekend of February was full of important awards in the world of cinema and served to reinforce the thesis that Oppenheimer (Universal) emerges as a great favorite to the Oscar in 2024. After taking the award for best film at the Golden Globe and the Critics Choice Awards, the film took the main awards at the SAG Awards and PGA Awards.
NATIONAL PUBLIC WEEK STAYING OVER TWO MILLIONS FOR THE FIRST TIME IN THE YEAR
If in the first three editions Cinema Week stood out for helping in the recovery of a still fickle audience in the dark rooms, the last event (which took place between February 22 and 28) played a key role in the consolidation of cinema in early 2024. Brazil continues its excellent moment in the show and now, for the first time in the year, more than two million tickets have been sold over the weekend.
MARGOT ROBBIE CLOSES AGREEMENT WITH WARNER FOR THE NEXT YEARS
Margot Robbie has just closed a deal to release films with Warner for the next few years. The partnership was closed between LuckyChap Entertainment, the actress's producer (along with Tom Ackerley and Josey McNamar), and the studio for the performance of a series of films with the major.
"Re-Framing the Picture", a new study on the impact of gender equality policies on the international film industry, pointed to a certain improvement in women's representation in British, German and Canadian industries. At the current rate of growth, however, it is more likely that the goal will never be achieved, since the time to reach the goal may be up to 200 years in one of the countries.
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