Presence of actress Klara Brown also marked the first day of the event
Convention, which has already reached more than 2,300 subscribers, will follow until Friday, day 3, with different panels and workshops aimed at the film and audiovisual industry
Photo/disclosure: Larissa Trentini
On Wednesday, October 1st, the first day of EXPOCINE's programming, Latin America's largest film business convention, counted on the news from the line up 2025/2026 of the distributors Gullane, Disney, O2 Play, Sony Pictures, ELO Studios and Diamond Films. Disney also presented firsthand to the market the film "Mauricio de Sousa - The Movie", released from the studio scheduled for October 23. ELO brought to its presentation the special appearance of actress Klara Browno, star of the long "#SalveRosa", who also arrives at the cinemas on October 23rd.
Among the lectures, which took place in the auditorium of the Renaissance Hotel, one of the highlights was the debate Brazil, Window to the World, central theme of this 12th edition of the event that has already guaranteed more than 2,300 registrations, adding the realization of Decupa and only the first day of convention. Daniela Fernandes, Director of Preservation and Audiovisual Dissemination of the Department of Audiovisual at the Ministry of Culture, who was one of the participants of the chat, stressed that the presence in festivals, but also local dissemination, are the first steps for Brazilian audiovisual productions to have international visibility.
"We participate in numerous festivals, we are present in various awards to strengthen our country's brand in audiovisual. We were in Cannes and Berlin, and it was very important. But our Brazilian content also needs to occupy the internal space for this to boost the international market. Having relevance in its internal market is one of the trivial that the international market looks to embrace a production from another country." commented.
The popularization of the K-dramas in Brazil and how the massive investment of South Korea in the audiovisual sector can serve as an example for the Brazilian market was also one of the conversations guided on Wednesday, in the panel K-Dramas: How they took over Brazil. . For Victor Sato, general manager of Sato Company, immediate public exchange and new media are currently essential to understanding the market and opportunities for public growth.
"Before, back in 2012, when we bet on the Winter Sonata - one of the first k-dramas to be distributed by Sato in Netflix Brazil - we didn't have as much access to fandom opinion as we do today. We went straight to the producer and asked for audience numbers in Asia and analyses of how certain products might interest the Latin American public. But now, even before a product is released, we have already received immediate feedback. Many times because the audience already knows the cast that will be, or that some group is part of the soundtrack. So, this return becomes an essential filter for us to know what's important to bring here." He's got it.
Throughout the day, the 10 years of Spcine, the challenges of audiovisual exhibition and distribution in Latin America, the present space for artistic risks in productions and the importance of training professionals in the sector completed the meetings. On the other hand, in the workshop schedule, located in the exhibition hall of Cine Marquise, the public can participate in two activities, which addressed the main legal institutes applicable to audiovisual production and also the main impacts of tax reform in the sector.
With the theme "Brazil, Window to the World", EXPOCINE will promote until October 3rd, at the Cine Marquise and the Hotel Renaissance, conversations and debates about the historical moment that Brazilian cinema currently lives, consolidating itself as a showcase for the world and opening windows of opportunities for the mobilization and growth of the audiovisual sector in the country and Latin America. There are more than 25 exhibitors, 23 sponsors, 30 supporters, 14 distributors presenting content, three exclusive exhibitions, 15 discussion panels, five workshops, totaling more than 40 hours of content.
The fourth lot of credentials "FORM", which guarantees access to the panels, lectures, training workshops and fair, and "STANDARD", which allows entry to the fair, are still available Here..
Check below the schedule for the next days of EXPOCINE 2025
Panels and lectures at the Renaissance Hotel
Today, October 2, from EXPOCINE 2025, the public will find discussions on regulation, piracy, new forms of consumption in audiovisual and the vision of the big distributors of this market for the future. In the morning, at 10:00, you'll have the panel. From Mark to Action: what VOD regulation can (or cannot) transform, with the presence of Gabriel Portela, Leonardo Edde (Riofilm), Marcos Barros (ABRAPLEX) and Paulo Schmidt (SIAESP). Soon after that, ANCINE will present the panel Cutting the Signal: the silent war against digital piracy, with the participation of Alex Braga (ANCINE), Andressa Pappas (Motion Picture Association Brasil), Gesilea Teles (Anatel), Jack Silva (AEXIB) and Leandro Mendes (ANCINE). Journalist Barbara Demerov, and executives Cesar Silva (Paramount) and Marcio Fraccaroli (Paris Films) will talk about the theme Majors' Great Decisions for the Next 10 Years, From 2:00.
CQS/FV Lawyers will present the panel Coproduction Without Borders - FSA Editions, LATAM & Streaming Partnerships, at 3:30 p.m. with the participation of Clarissa Kede (Globo), Daniel Celli (RioFilm Commission), Fabiano Gullane (Gullane) and The afternoon schedule follows with the panel Where Do Young Eyes Look? Discovering the New Cinematographic Look of Generation Z with mediation of Pierre Mantovani (Omelete Company) and participation of Daniel Rezende (cineasta and assembler of works like "Turma da Mônica: Lassos" and "Bingo"), Daniel Spinelli (Warner Bros), and Rafael Dias (Dia TV). Closing the day, the theme More Value, More Public: What is the experience that transforms Customers into fans passionate about Cinema? will be debated by Carol Guimarães (WeDo! Entertainment), Juliana Oliveira (Seeds of Dreams Institute), Kauê Ferraz (Innova Cine) and Pablo Billard (Cinépolis Brasil).
And on October 3rd, the last day of the event, the program brings prominence to accessibility and diversity in audiovisual. At 10:00 a.m., the public checks the panel. Screen Without Barriers: Audiovisual with Accessibility of Truth. . The debate is attended by Edgar Jacques (Edgar Jacques productions), Leandro Mendes (ANCINE), Marcella Fazio (MAV) and Tiago Mafra (ABRAPLEX). Soon after, at 11:30, with a panel presented by Spcine: Cinema as Law: Public Access, Inclusion and Training and with the participation of Bianca Comparato (Fachada Cinema), Dika Vidal (São Paulo Prefecture), Emiliano Zapata (Spcine) and Leandro Pardi (Spcine).
Workshops
Already at Cine Marquise, the public will find the workshops. This Wednesday, day 01, at 9:30 am, the three of professionals from CQS/FV Advogados, Alessandro Amadeu, Fabiana Fróes and Laura Rios, will be responsible for the workshop "When Set Turns to Risk Zone: Caredo in Cena with Minors, Insurance and Compliance from development to post-production". . At 3 p.m. it's Armando Scarpelli's turn to present the panel Tax Reform - Impacts on the Audiovisual Sector.
On the second day, the program starts at 9:30 with the Workshop Group Consciousness: From innovation to cinema - Building value through experience, given by Bruno Carone (Arte de Atender). At 3:00 p.m., Elaine Vegnaduzzi (Vitrine Films) will be in charge of the workshop Launch in Cinema Rooms - How does the Film Launch in Cinemas work?
Dani Tolomei (CEO and founder of Transforma) will provide a workshop with the theme From Zero to Pitch: IA Applied to Audiovisual with the Method Transforms, on the 3rd, at 9:30. The meeting covers from trend research and strategy definition to the creation of a solid pitch deck.
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