Spcine auditorium - Jardins level
Why has religious cinema been gaining more and more market space and becoming a box office phenomenon?
The "spiritual cinema" has been gaining space in the rooms and expanding its presence in the market. The movement raises questions about the behavior of this audience, the launch strategies and the potential of this niche for the displaying market.
Productions such as 3 Xangô Obás, David: A King is born and the infantile phenomenon 3 Words help illustrate the diversity of this segment and the different audiences it reaches. In this case study, representatives of the sector discuss the growth of this market, its particularities and the opportunities it presents.