Expocine, in partnership with Revista Exhibidore, presents a summary with some of the main headlines of the film market of March.
The Battle of Maria Antônia Street (Image Films) reached the cinemas on March 27 after adopting a very differentiated strategy of disclosure. In addition to participating in several festivals, the film was also presented in a meeting with students, such as the UNE Congress, which took place in January in Recife. Production shows a real battle between students and teachers of the Brazilian Student Movement against dictatorship in 1968. In an interview with Portal Exhibition, producer Manoel Rangel pointed out that, by portraying a struggle of young students, this public received the work with great enthusiasm and exalted innovation in the dissemination strategy.
Ministry of Culture will take audiovisual professionals to Marché du Film 2025
After Brazil's announcement as a country of honour for Marché du Film 2025, considered the world's largest international film market and taking place during the Cannes Festival, this year between 13 and 21 May, the Ministry of Culture is launching the Circulation Notice - Brazil Country of Honor - Marché du Film 2025 to take 30 audiovisual professionals to integrate the special programs of Marché du Film. With an investment of R$ 318,000, the initiative is part of the strategic actions to strengthen the presence of different links in the production chain of Brazilian audiovisual.
Omelete Company opens distributor and her first film premiered in March
The Omelete Company announced on March 25 its entry into the film distribution market with the release of Omelete Unlimited. The proposal is to be a strategic hub for producers and co-producers, connecting talents, brands and platforms to enable projects. In this way, Omelete Unlimited aims to develop original content and owners with narratives that dialogue with the pop culture and entertainment fan audience, with the first release, the World Forbidding animation, reaching the cinemas on March 27.
New producer and distributor of Christian films is launched in the Brazilian market
Heaven Content was announced as the newest Christian film producer and distributor. The company reaches the market as an initiative of Ygor Siqueira, CEO of 360 WayUp, sister company of Heaven Content, and will focus on the consolidation and structuring of Christian entertainment content in Brazil. The objective is to become a reference in the country for this type of audiovisual, participating from the feasibility to the distribution of these films in cinemas and communicating messages of faith and hope to the public.
Ancine discloses data analysis of "I'm Still Here" and its impact on the industry
After Brazil's historic victory at the Oscar, with Still Here (Sony) winning the category of Best International Film, the Ancine Regulatory Secretariat gathered unprecedented data that demonstrate the impact of the film on the exhibition market. With more than 5 million viewers and R $ 104.7 million in rent, I'm Still Here consolidated as the third largest national box office since 2018, behind only Nothing to Lose (2018) and My Mother is a Piece 3 (2019).
Disney presents "Snow White" for viewers and projects 5 million viewers in Brazil
Disney brought together several viewers at JK Iguatemi Shopping in São Paulo on March 12 to present Snow White and also detail some marketing actions for the film's premiere. In addition, the distributor exhibited unpublished trailers from two of its upcoming releases, Elio and Lilo & Stitch, ensuring that they will be public and critical successes. About Snow White, specifically, the expectation is that about 5 million tickets will be sold in Brazil.
Founded in 1915, Technicolor became one of Hollywood's most recognized companies, working on classics from a century ago, such as The Wizard of Oz and The Wind. But just like the movies, she's coming to an end too. On February 21, Technicolor began to alert customers and employees about their "serious financial difficulties", including sending a WARN in the US (procedure required by law for large companies that predict mass closures and layoffs). After the alert, the company's leadership tried to find a solution, but on Monday following (24), CEO Caroline Parot admitted in an internal memo the "inability to find new investors for the whole group, despite extensive efforts", marking the beginning of the end of its global operations.
CinemaCon, one of the biggest events in the film industry, is approaching. Between March 31st and April 3rd, Caesars Palace in Las Vegas will host the program of this convention edition, which will feature performances from all Hollywood majors and other studios, as well as a series of panels and market meetings as well as the business fair. The Exhibition Portal spoke with Michael O' Leary, president and CEO of NATO (National Film Owners Association), now Cinema United, organizer of the event.
On March 2, 2025, Brazil made history by winning the Academy Award for Best International Film with Still Here (Sony) and, without a doubt, this can be considered a watershed in the history of national cinema. The eyes and spotlights of the world turned to Brazil and we definitely lived one of the most favorable moments for the internationalization of our productions. Taking advantage of the moment, the Exhibition Portal spoke with Morris Kachani, executive manager of Cinema do Brasil, and Brazilian filmmaker Bernardo Barreto, who currently lives in Los Angeles, to talk about the expectations of success of new Brazilian productions around the world.
The Folha de S.Paulo Guide announced on the night of March 12 the best cinemas in the capital of São Paulo, a tradition that this year reached its 17th edition. The ranking, also known as the Oscar dos Cinemas, for its proximity to the main awards of world cinema, is prepared by reporters and collaborators of the newspaper. In 2025, for the eighth time, Cinépolis JK Iguatemi was elected the best cinema in the city.
Written by: