Event will follow until Friday, day 3, with different panels and workshops aimed at the film and audiovisual industry
The day was also marked by EXPOCINE Decupa, who presented the different stages of production of the Brazilian film selected to compete for Oscar 2026, "The Secret Agent"
Photo/disclosure: Larissa Trentini
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The opening ceremony of the 12th edition of EXPOCINE, the largest Latin American convention in the film and audiovisual industry, took place on Tuesday, October 30, at Sala Barco, Cine Marquise, in São Paulo. The event was attended by the municipal secretary of Culture and Creative Economy of São Paulo, Totó Parente; the assistant secretary of Creative Economy, Rodrigo Massi, the president of SPcine, Lyara Oliveira, the secretary of Culture, Economy and Creative Industries of the State Government of São Paulo, Marília Marton, and the director of Audiovisual Preservation and Dissemination of the Department of Audiovisual, Daniela Fernandes. The ceremony was marked by the already traditional award delivery to the honorees of this edition, which recognized the work of the companies that stood out in recent years in the exhibition, distribution and production sectors. The tribute, this year, also featured two novelties among the award-winning categories: manufacturers/providers segments and public management.
"It is with great satisfaction that we participate in the opening of the 12th edition of EXPOCINE, at such a rich moment for national cinema, with the consolidation of a work done by filmmakers, by producers, over these last years with the coronation of the Brazilian audiovisual market, with awards in Berlin, Oscar and São Paulo. In this scenario, we will proudly announce, which we approve today, at the meeting of the Audiovisual Sector Fund, that we will launch, by the end of the year, the biggest announcement in the history of promoting São Paulo audiovisual at all times. It will be over 140 million for production, distribution, and certain audiovisual activities. That's a cause of great honor and great pride. We want to celebrate the partnership with EXPOCINE and the entire sector of the Brazilian creation industry. I wish you all had an excellent fair," celebrated Totó Parente.
Marcelo Lima, CEO of Tonks and Expocine, welcomed the presents and has already advanced the date of Expocine 2026, as well as news.
"I want to thank our supporters and sponsors. A special thank you to our public agents, the City Hall of São Paulo, SPcine, the Secretariat of Creative Economy. Thank you so much for coming to our event. Logically, everyone knows how much Tonks organizes and prepares to perform the Expocine and we are pleased to now advance some dates for you, first of all from Expocine 2026. The date is confirmed from September 29 to October 2, 2026. The big news is that we're moving from the convention center. Given the requests for more space from exhibitors, we had a great opportunity to close a partnership with Center 3 complex in a space twice the size we have today and thus more space to receive our exhibitors and more comfort to welcome our visitors who only grow every issue. With this, I declare the Expocine 2025 open, with many negotiations, lectures and content."
The category public management was the first announced of the evening at the awards, honoring the Spcine, film and audiovisual company of the city of São Paulo. The consecration made reference to its 10 years of existence and expressive numbers, such as record of attendances of the São Paulo Film Commission with 1,168 productions, expansion of the Circuit Spine with 12 new rooms, growth of the Spcine Play, which doubled the number of users, and R $ 53 million invested via the Paulo Gustavo Law in 183 projects. Lyara Oliveira, president of SPcine, went on stage to receive the tribute.
"Spcine this year is completing 10 years of operation and this recognition of the display sector is extremely important. Spcine was created based on a demand from the São Paulo audiovisual sector for an institution to take care of, look at, and accept the demands of the sector. That's the SPCINE mission. Our goal is to promote the dissemination of Brazilian, São Paulo and worldwide content, promote diversity of content, welcome the demands of the sector, try to understand what are the new directions of the market. Being here today, receiving this great honor, is a recognition that we are very proud of.", thanks Lyara.
Next, the Barco, represented by Gisele Freitas, sales manager of Barco in Brazil, and Ivan Cannau, vice president of sales, received the tribute in the category manufacturers and suppliers of hands of Marcos Barros, president of Abraplex. Barco maintains global leadership as a laser projector manufacturer, with more than 100,000 projectors installed in cinemas of over 200 displays. Its HDR by Barco format offers up to six times more brightness, extreme contrast and deep blacks, elevating experience in premium rooms. In 2025, the company presented new solutions such as mFusion ICMP-XS and Smart Amplifier, integrated into the Series 4 platform, ensuring high performance from post-production to display.
A Dolby, with the presence of Luciano Taffetani, senior sales manager and Dolby film partnerships in Latin America, was also revered in the category of manufacturers and providers. Protagonist in all major revolutions of sound experience for over 50 years, Dolby has been becoming a global reference since the production of a film coming to the show. Present in more than 20 countries, its immersive sound system Dolby Atmos has a three-dimensional revolutionary audio technology that redefines cinematographic sound, being widely adopted and praised. This search for innovation is reflected in other technologies, such as Dolby Cinema, which combines Dolby Atmos with the Dolby Vision laser projection to create an immersive audiovisual experience. The experience is designed to completely involve the viewer, with rooms that combine technology and design for full focus on the screen, reinforcing the brand as a symbol of quality and innovation in the display
A Gullane it was honored as one of the largest producers of brazilian audiovisual. Recently, she released the series "Senna", co-production with Netflix that reached the top 10 global and was nominated for the Critics' Choice Awards, premiered the film "Motel Destination" at the Cannes Festival, and featured the animation "Noah's Ark" with scheduled distribution in more than 70 countries. It also stands out with its own seal of distribution, the Gullane+, and the consolidation of a new administrative council, strengthening its national and international action. The partners Deborah Ivanov, Fabiano and Caio Gullane went on stage to receive the tribute given by director Daniel Rezende.
Following, Silvia Cruz, CEO of Showcase Movies, received the award in the distribution of the hands category of Claudio Marques, coordinator of the Cine: Glauber Rocha. Celebrating 15 years of success, the distributor is one of the main independent Brazilian cinemas, with more than 190 titles released. In addition, it has initiatives recognized as the "Vitrine Petrobras Session", which also turns 15. During this period it expanded the exhibitions to more than 30 cities, digitized classics and launched an application with loyalty club, reinforcing the commitment to public training and the appreciation of national audiovisual.
In the display segment, the Cine Gracher It was celebrated for its 110 years of history. Started in 1915 with the former Cine Esperança, in Brusque, Santa Catarina, the company today totals 34 rooms in nine cities in Southern Brazil, maintaining its relevance as a regional reference. Vânia Gracher, president, and Sandro Barán, director, were present at the event to receive the award given by Hernán Viviano, vice president of Warner Bros. Latin America.
After the ceremony, guests were able to check first hand the O2 Play film "Enter Your Dead", starring Selton Melo and Marjorie Estiano. The long one arrives at the cinemas on October 30.
With the theme "Brazil, Window to the World", EXPOCINE will promote until October 3rd, at the Cine Marquise and the Hotel Renaissance, conversations and debates about the historical moment that Brazilian cinema currently lives, consolidating itself as a showcase for the world and opening windows of opportunities for the mobilization and growth of the audiovisual sector in the country and Latin America. There are more than 25 exhibitors, 23 sponsors, 30 supporters, 14 distributors presenting content, three exclusive exhibitions, 15 discussion panels, five workshops, totaling more than 40 hours of content.
The fourth lot of credentials "FORM", which guarantees access to the panels, lectures, training workshops and fair, and "STANDARD", which allows entry to the fair, are still available Here..
EXPOCINE Decupa
Tuesday was also marked by EXPOCINE Decupa. Presented by EXPOCINE and Vitrine Films, the event is aimed at students and professionals who have interest or already work in the audiovisual sector. In this third edition, the more than 300 participants had as a case study one of the most anticipated films of the year and still unpublished: "The Secret Agent".
Ministered by professionals who worked directly in the long, such as Dora Amorim, Thales Junqueira and Filipe Fernandes, the program was divided into six panels that approached about direction and casting; production, executive production and pre-production; direction of sound, capture and soundtrack; art direction, costumes and characterization; assembly, distribution and marketing.
Check below the schedule for the next days of EXPOCINE 2025
Panels and lectures at the Renaissance Hotel
Today, October 1st, at 10am, the Spcine Room received the panel “A decade of Spcine: legacy and perspectives for São Paulo cinema", with Lyara Oliveira (Spcine) and Victor Hugo Pires (Spine Observatory). At 11:30, the room gave way to Daniela Fernandes, Director of Preservation and Audiovisual Dissemination of the Department of Audiovisual at the Ministry of Culture, Marilia Marton, Secretary of Culture, Economics and Creative Industry of the State Government of São Paulo, Toto Parente, Municipal Secretary of Culture and Creative Economy of the city of São Paulo and Marcelo Lima, CEO of EXPOCINE as mediator, to discuss the central theme of the event in this edition, Brazil, Window to the World.
In the afternoon, at 2:00 p.m., Labo presented the panel Cross Circuits - Display and Distribution in Brazil and Latin America, with the participation of Carlos Gutiérrez (Cinema Tropical), Ibirá Machado (Decoloniza Filmes), Juan Zapata (Zapata Filmes) Pablo Ossa (GM Colombia) and Paula Astorga (Cineteca Nacional do México). Following, EXPOCINE’s partner law firm, CQS/FV, will be responsible for the panel Big Data, Small Risk: What Is Left of Courage in Cinema? with Raoni Phillips (Rao TV), Adrien Muselet (Paris Films), Aline Zambrini (Tomun) and Priscilla Beltrame (CQS/FV Advogados). Then the public can also check the panel K-dramas: How They Took Care of Brazil, presented by Carol Pardini, founder of the Portal "In Korea Tem", Cheul Hong Kim, Director of the Korean Cultural Center in Brazil, Nelson Sato, founder of Sato Company and voice actor Monica Placha as mediator. Closing the first day, the panel Training is Include: How the formation Opens Paths in Audiovisual, You'll have as guests Alessandra Meleiro (Institute Cultural Initiative), David Heller (Casa OJÔ), Elisio Lopes Jr (TV Globo) and Luciana Bezerra (We do Morro).
On the second day, October 2, from EXPOCINE 2025, the public will find discussions on regulation, piracy, new forms of consumption in audiovisual and the vision of the big distributors of this market for the future. In the morning, at 10:00, you'll have the panel. From Mark to Action: what VOD regulation can (or cannot) transform, with the presence of Gabriel Portela, Leonardo Edde (Riofilm), Marcos Barros (ABRAPLEX) and Paulo Schmidt (SIAESP). Soon after that, ANCINE will present the panel Cutting the Signal: the silent war against digital piracy, with the participation of Alex Braga (ANCINE), Andressa Pappas (Motion Picture Association Brasil), Gesilea Teles (Anatel), Jack Silva (AEXIB) and Leandro Mendes (ANCINE). Journalist Barbara Demerov, and executives Cesar Silva (Paramount) and Marcio Fraccaroli (Paris Films) will talk about the theme Majors' Great Decisions for the Next 10 Years, From 2:00.
CQS/FV Lawyers will present the panel Coproduction Without Borders - FSA Editions, LATAM & Streaming Partnerships, at 3:30 p.m. with the participation of Clarissa Kede (Globo), Daniel Celli (RioFilm Commission), Fabiano Gullane (Gullane) and The afternoon schedule follows with the panel Where Do Young Eyes Look? Discovering the New Cinematographic Look of Generation Z with mediation of Pierre Mantovani (Omelete Company) and participation of Daniel Rezende (cineasta and assembler of works like "Turma da Mônica: Lassos" and "Bingo"), Daniel Spinelli (Warner Bros), and Rafael Dias (Dia TV). Closing the day, the theme More Value, More Public: What is the experience that transforms Customers into fans passionate about Cinema? will be debated by Carol Guimarães (WeDo! Entertainment), Juliana Oliveira (Seeds of Dreams Institute), Kauê Ferraz (Innova Cine) and Pablo Billard (Cinépolis Brasil).
And on October 3rd, the last day of the event, the program brings prominence to accessibility and diversity in audiovisual. At 10:00 a.m., the public checks the panel. Screen Without Barriers: Audiovisual with Accessibility of Truth. . The debate is attended by Edgar Jacques (Edgar Jacques productions), Leandro Mendes (ANCINE), Marcella Fazio (MAV) and Tiago Mafra (ABRAPLEX). Soon after, at 11:30, with a panel presented by Spcine: Cinema as Law: Public Access, Inclusion and Training and with the participation of Bianca Comparato (Fachada Cinema), Dika Vidal (São Paulo Prefecture), Emiliano Zapata (Spcine) and Leandro Pardi (Spcine).
Workshops
Already at Cine Marquise, the public will find the workshops. This Wednesday, day 01, at 9:30 am, the three of professionals from CQS/FV Advogados, Alessandro Amadeu, Fabiana Fróes and Laura Rios, were responsible for the workshop "When Set Turns to Risk Zone: Caredo in Cena with Minors, Insurance and Compliance from development to post-production". . At 3 pm it was Armando Scarpelli's turn to present the panel Tax Reform - Impacts on the Audiovisual Sector.
On the second day, the program starts at 9:30 with the Workshop Group Consciousness: From innovation to cinema - Building value through experience, given by Bruno Carone (Arte de Atender). At 3:00 p.m., Elaine Vegnaduzzi (Vitrine Films) will be in charge of the workshop Launch in Cinema Rooms - How does the Film Launch in Cinemas work?
Dani Tolomei (CEO and founder of Transforma) will provide a workshop with the theme From Zero to Pitch: IA Applied to Audiovisual with the Method Transforms, on the 3rd, at 9:30. The meeting covers from trend research and strategy definition to the creation of a solid pitch deck.
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